Ethnography and the Patient Experience: How Medical Mystery Shopping Moves Healthcare from Excuses to Action
In order to improve your patient experience, you need to know what’s working and what’s not. Although patient satisfaction surveys can tell you how you score on satisfaction, they do little to explain why the patient grades you as he does.
This white paper explores the merits of incorporating mystery shopping into your patient experience improvement plans. It provides case examples of how mystery shopping can be used in inpatient settings with an on-site (but under cover) observer. This method, called ethnography, is highly effective in understanding the patient experience.
Download Kristin Baird's free whitepaper on the effectiveness of ethnography in healthcare.
What the Whitepaper Covers
What patient surveys cannot tell you.
What mystery shopping revels about the patient experience.
What to look for in a mystery shopping firm.
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